Julie B. / Marketing/PR Professional

Julie B.
Alpharetta, GA 30022
julie.bowcutt@att.net

Marketing/PR Professional
Detail oriented, bold & innovative marketing/PR professional. Directed marketing/PR campaigns for more than 100 Chick-fil-A restaurant openings. Extensive experience with media markets in most US cities. Winner of PRSA Phoenix Award in 2006. National Advertising Campaign Competition winner in 1987. Excel in fast paced, demanding, project-based settings. Excellent planning, scheduling, and event management skills.

Work Experience
Senior Account Executive Atlanta, Georgia
CP Communications, Inc. 2004 to 2009

Worked local media markets throughout the US to generate media coverage for Chick-fil-A grand openings nationwide, resulting in an average of $80K of free media coverage per opening. Accomplished this by writing press releases, researching local media, contacting reporters, scheduling executive interviews, and visiting media outlets to pitch story. Also prepared and accompanied Chick-fil-A executives (including Chick-fil-A president Dan Cathy) on media interviews.
Consulted with Chick-fil-A marketing teams to conceptualize media opportunities and develop brand initiatives. This work led to strategic participation in community events and sponsorships, and the preparation of effective collateral for upcoming campaigns.
Recruited local media coverage for Chick-fil-A scholarship presentations, resulting in more than $20,000 of gratis coverage by local media per scholarship. Created dynamic presentation format and prepared scholarship recipients for interviews with local media.

Event Planner Roswell, Georgia
Community Church 1996 to 2006

Negotiated and secured venues, conceived themes, outlined agendas, booked speakers and directed registration for yearly conferences for 180+ youth ages 12-18, managing an average of 20 adult volunteers and budgets of up to $30,000.

Regional Public Affairs Director Rochester, Minnesota
Regional Church 1989 to 1994

Acted as spokesperson and media liaison for seven congregations. Responsibilities included organizing community events, writing press releases, pitching media, negotiating sponsorship opportunities, overseeing the efforts of and providing training for the public affairs director of each congregation.

Marketing & Public Relations Provo, Utah
Novell Networks, Inc. 1987 to 1988

Handled internal and external communications for growing software company which included interfacing with advertising and public relations firms, providing onsite support to sales staff during trade shows, preparing communications collaterals, attending press conferences, writing articles for the company’s magazine, The Lan Times, and serving as event coordinator for customer appreciation parties.

Education
B.A. in Communications Provo, Utah
Brigham Young University 1987